Brand Story

AHAMAHO, a slightly challenging yet profoundly meaningful name, finds its roots in Tibetan, conveying praises and wishes, echoing designer Chen Lung Chin’s emotional connection to knitwear. Despite being deeply rooted in Tibetan culture, AHAMAHO’s designs, helmed by Chen, a fervent admirer of Tibetan culture, do not conform to the stereotypical perception of “what you think Tibet looks like.” Instead, they emit a harmonious essence, reminiscent of the fragrance of yak butter—a fusion of Eastern philosophy and traditional culture with the deconstruction and embodiment of Western fashion.

Established in 2016, AHAMAHO, under the guidance of the legendary Italian knitwear designer Chen Lung Chin, intertwines traditional Tibetan culture with his adept Western deconstructive techniques. Breaking away from the ordinary, AHAMAHO’s designs, arising from Chen’s hands, are not just sweaters; they are akin to a revelation.

AHAMAHO, a somewhat tongue-twisting yet inherently praising Tibetan term, is more than a fashion brand; it’s a rediscovery of traditional Tibetan elements through the lens of Western deconstruction. Founded in 2016 and led by the renowned Italian knitwear designer Chen Lung Chin, AHAMAHO combines the essence of Eastern philosophy with the aesthetics of Western deconstruction, breathing new life into the profound core of Eastern traditions.

Chen Lung Chin’s designs transcend the conventional, offering a moment of epiphany in every knit fabric. AHAMAHO doesn’t showcase what you expect from Tibet; instead, it emanates the unseen yet unmistakable aroma of yak butter. This harmony is the quintessence of Eastern philosophy and traditional culture, uniquely presented through the deconstructive lens of Western fashion.

Emphasizing the oneness of heaven and humanity in Eastern philosophy and the integration of humans with nature, AHAMAHO crafts a narrative that reconstructs relationships between individuals, nature, and society. It’s a brand that uses knitwear as a language to rebuild connections in contemporary society.

AHAMAHO isn’t just about high-end knitwear; it’s a testament to the fusion of Western deconstructionist aesthetics with the essence of traditional Eastern culture. It’s a revival of traditional Eastern culture in modern society, redefining relationships through the language of knitwear.

AHAMAHO is more than a fashion statement; it’s a unique interpretation of traditional culture and a relentless pursuit of innovation, deconstruction, and redefinition. In every piece, Chen Lung Chin pays homage to both Eastern and Western cultures, showcasing a brand that respects tradition and embraces boundless exploration into the future. AHAMAHO isn’t just a fashion brand; it’s a tribute to tradition and an infinite journey of discovery.

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